Raïm

The goal of the project was to design a digital experience that brings natural wine closer to all kinds of people, combining knowledge, emotion, and accessibility. Raïm is a mobile app, website, and Apple Watch extension that acts as a guide, journal, and community for anyone who wants to discover, learn about, and enjoy wine from a more human and mindful perspective.

Outcome: A warm, editorial, and contemporary identity was developed, inspired by the earth and the artisanal winemaking process. From its name —which means “grape” in Catalan— to its hand-drawn symbol, Raïm expresses authenticity, closeness, and respect for origin. The user experience balances educational and sensory elements, offering a digital platform where natural wine is understood, lived, and shared: from the earth to your glass.