Lúmina

The goal of the project was to create the identity for Lúmina, a wellness TV and mobile app that adapts to each person’s energy, emotional state, and inner rhythm. The platform offers practices such as meditation, yoga, breathwork, pilates, and cardio directly from the TV, while also transforming the environment—light, sound, and visuals—to deliver a personalized, adaptive, and multisensory wellness experience.

Outcome: We developed an identity that reflects calm, clarity, and connection. From its name—Inspired by the inner light that guides and transforms—to its symbol, which represents the natural cycles of the day and the five essential wellness practices, Lúmina embodies a new way of reconnecting with oneself: a gentle guide that aligns with your energy, your body, and your moment of the day.