Déjate la piel solo en lo importante

360º campaign to strengthen awareness of Heliocare and connect Cantabria Labs with Rafa Nadal’s core values —responsibility, effort, professionalism, and humility. The concept highlights the importance of committing to what truly matters and protecting the skin from the sun to keep it healthy.

Key actions:

Digital: campaign landing page, display ads, social media content (posts and ambassador videos).
TV: TV spot and presence in key moments on national channels.
Out-of-home: buses, billboards, and digital displays in Barcelona and Valencia.
Point of sale: window vinyls and display units.
Healthcare professionals materials: e-detailings, videos, and informational brochure.

Highlights:
+11.5 million people reached, 38,000 visits to the landing page, and +30% growth in the Instagram community.